ABOUT THE ROLE
As a Social Media Executive within the Central Marketing team at Barchester, you will be responsible for enhancing our social media presence to reinforce Barchester's reputation as a premium care provider. Working closely with the Digital Marketing Manager to support the team to deliver commercial targets, you'll help us to implement the social media communications element of our overall marketing strategy.
Managing our customer facing social media channels, as well as home specific media pages, you'll make sure our social media communications are always clear and on brand. You'll also contribute to the smooth-running of our systems and processes, budget control and reporting.
Your specific responsibilities as a Social Media Executive at Barchester will include:
• Writing and scheduling weekly posts through our social media management tools
• Producing weekly social media round-ups and monthly social media reports
• Writing monthly blog posts based on social listening, Barchester events and PR
• Responding to positive and negative comments, queries and private messages received.
• Liaising with our Customer Service Manager and PR team as required.
• Assisting with ad-hoc digital projects, campaigns, initiatives, or events
This is a fantastic opportunity to work on a wide range of online marketing campaigns and initiatives as part of a fast-paced team.
To join us as a Social Media Executive at Barchester, you will have proven marketing experience and management of brand profiles within social media. You must have excellent written communications skills and experience of using Hootsuite (or similar) and social media monitoring tools. Your strong attention to detail and can-do approach means you'll be happy to turn your hand to a range of different tasks, while your solid organisational and prioritising skills ensure you can work on and deliver several different projects at the same time. You're someone who's full of initiative, with interpersonal skills that enable you to work well as part of a team. If you have a degree that would be an advantage, but isn't essential.
You'll be based in our Finsbury Square office in London, but because we'll need you to visit our care homes and hospitals across the UK, flexibility and a willingness to travel is important.
As well as a competitive salary, we can offer you impressive benefits which would include a contribution pension scheme and free training and development. You'll also have plenty of opportunity to grow your career in a large organisation with a warm and supportive environment.
If you'd like to use your marketing, writing and communications skills in an organisation that provides the quality care you'd expect for your loved ones, this is an empowering and rewarding place to be.